Here are a list of tips that I would offer for first time PR student bloggers:
1. Make your blogs simple and to the point. Write the way that you talk to your friend by making sure not to use excessive jargon. Express your ideas clearly and try not to cram too many ideas into one blog. Remember they should be easy to read and comprehendible. Also, be sure that your blog is structured properly, especially if you are making several points, make sure to use bullets or numbers them. Doing this makes your blog easier to scan and more readable.
2. Have a consistent writing style. By doing this you are allowing your readers to connect with you better because they will know what to expect. It is also fun reading comments that people leave about your blogs, so I would recommend you try to connect with as many people as possible so you can receive comments.
3. Make sure to be current with your blogs as well as accurate. No matter what it is you choose to write about, it is of great importance that you stay current with your topic. By writing about current topics, you will maintain reader interest and your readers will obtain a closeness that is important when blogging.
4. LINKS make the blog what it is. Readers often feel that you have put effort into what the subject matter is if you include links that elaborate on the subject. Use links to make points because if you get stuck on how to explain something, a link may explain the subject enabling you to write much less, yet make the point you desire.
5. Keep on the topic. Although most of your assignments will tell you what to write about, try to write the blog from an angle that you love talking about and stayed focused on just that topic. Drifting out of topic will lose your readers quickly. So once you have defined a topic stick to it, and you’ll get many readers who come to your blog, and best yet will remain as faithful readers of your blog.
6. Edit your blog. People, people, people…no one likes to read run on sentences, grammar errors, or misspellings. With this website, you are able to spellcheck your blog before you publish it, so be sure to utilize the tools that are available to you. And even if you find an error after you publish the blog, you can always edit a post.
7. Make your own opinion. Instead of looking at other people’s blog, write yours first and compare it to others so you can see how they took a different approach on the topic. If you just look at other’s blogs then your ideas could get clouded by theirs and your original idea will be shunned because you thought differently than someone else.
8. Write with passion. In some of the assignment areas, you are able to blog about subjects that you find of interest. Use this to your advantage because readers can tell by the style of writing whether a person is just being lazy or if they really have a passion for what they are writing about. For example, if you love baseball find articles on how PR and baseball can be related and blog away about that topic.
9. Make sure that readers can tell what your keywords in the blog are. Think about what keywords people would use to search for your post and include them in the body text and headers. But do make sure that the keyword placement is natural and does not seem out of place.
10. Don’t just agree to agree. When you are commenting on other people’s blog posts, you have the option of agreeing with their statements or disagreeing. Don’t be scared to disagree with someone’s ideas, but be sure to back your points up with valid and appropriate comments so the person on the other side can see what point of view you are taking on the subject.