Sarahgricius's Blog

Life is a succession of moments. To live each one is to succeed.

PR Connection 6: Best Buy is Going Green April 26, 2010

Filed under: PR Connections,PRCA 3330 — sarahgricius @ 11:01 AM

Best Buy Co., Inc. is a leading retailer store of consumer electronic. The company has set a target to collection 1 billion pound of old or obsolete electronics and appliances for recycling. Starting April 22, the company is asking consumers nationwide to pledge online to “Recycle It On,” encouraging increased used of its comprehensive, convenient recycling and trade-in programs. The goal of the project is to help increase responsible consumer action and capture a greater share of the current electronics waste stream.

Paula Prahl, Best Buy Co., Inc. senior vice president of communications, public affairs, and corporate responsibility states, “We believe our employees have the power to help people around the world live more sustainable, digitally-connected lives.”

On the public relations side of Recycle It On, they are having consumers pledge to recycle, and encourage others to do the same. They created a Facebook page for fans of the Best Buy campaign and more than 1 million fans have already joined. An application will feature a U.S. map, tracking the various types of items pledged state by state, as well as local store details to help users find their nearest Best Buy store to drop off items. Here is the application if you want to start a chain.

Some options that Best Buy gives you are:

  • In-store electronics recycling where consumers can bring up to three items per day, per household, for recycling at any U.S. or Puerto Rico Best Buy store
  • Recycling kiosks which are located at the front of every store where you can drop of ink cartridges, rechargeable batteries, cell phones, CDs, DVDs, and PDA/smart phones
  • Appliance and television haul-away, Best Buy will remove an old or obsolete appliance or television free of charge from a consumer’s home when a new product is purchased and delivered by Best Buy Home Delivery or Geek Squad Home Theater Installation Service
  • Appliance and television pick-up, for $100 Best Buy will arrange a home visit to remove up to two appliance units and/or televisions for recycling, with $20 for each additional unit
  • Tech Trade-In is a website to exchange select gently used electronics for a Best Buy gift card.

I give two thumbs up to Best Buy for coming up with this campaign project to go green! Everyone remember to reduce, reuse, and recycle!


3 Responses to “PR Connection 6: Best Buy is Going Green”

  1. mlong331 Says:

    What a great story! I had not heard about this until now. I’m definitely going to be looking around for some of my own electronics. I agree with you, Best Buy definitely get two thumbs way up for coming up with this campaign! Great blog!

  2. beccathomas Says:

    I had not heard of this campaign until now, and I’m so glad you pointed it out. I think it’s great that Best Buy is going green, and I thin kit is such a smart marketing plan. I think this campaign will bring many more customers into their store, because more people will believe in the company character and worth. This campaign shows that the company cares, and in economic times as these companies struggle to be noticed above the rest. The go green strategy I believe will also bring new customers into the store, because they will believe in the message of go green. Whoever came up with this marketing scheme definitely deserves a raise, and a big thank you!

  3. […] Possibly related posts: (automatically generated)Top 10 Things I learned in my Intro to PR classMicro: Playing Well With OthersPlaying well with others […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s