Sarahgricius's Blog

Life is a succession of moments. To live each one is to succeed.

PR Connection 4: Delta and Braves Extend Their Partnership April 26, 2010

Filed under: PR Connections,PRCA 3330 — sarahgricius @ 8:03 AM

On April 15th, Delta Airlines and the Atlanta Braves extended their partnership in which Delta will continue to serve as the team’s official airline. The two companies relationship began 40 years ago.

The terms of the deal will include, Delta providing exclusive team charters and an increased visual presence at Turner Field. Fans will also enjoy new marquis positioning of the Delta logo throughout the ballpark while taking pleasure in the extended lounge area inside the 755 Club called the Delta SKY360 Lounge. The new lounge will feature an exclusive menu, the airline’s in-flight cocktails, and a tower of televisions that will ari live games in addition to Delta content.

Tim Mapes, senior vice president of Delta marketing states, “Both companies strive to represent the best of our community throughout the U.S. around the world. By extending our relationship and partnering on this new space at Turner Field, we hope to enhance the game day experience and show Delta’s active support for the Braves and Braves fans alike.”

From the other side of things, Derek Schiller, Atlanta Executive Vice President of sales and marketing said, “We are proud to be continuing this relationship and look forward to their added presence in the Delta SKY360 Lounge, which will enhance our fans experience.”

Click here to read more

Before reading, here is some background information about both companies. The Atlanta Braves is a Major League Baseball franchise since 1991. Based in Atlanta since 1966, the Braves franchise is the longest continuously operating franchise in Major League Baseball. You can follow the braves on the Braves website.

Delta Air Lines Serves more than 160 million customers each year. With its global network, Delta and the Delta Connection carriers offer service to 355 destinations in 65 countries on six continents. Delta employs more than 70,000 employees worldwide and operates a mainline fleet of nearly 800 aircraft. Customers can check in for flights, print boarding passes, check bags and review flight status’ in just a click on the Delta website.

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One Response to “PR Connection 4: Delta and Braves Extend Their Partnership”

  1. mc02131 Says:

    thats awesome! Right now the Bravos need all the help they can get and if it’s having a good flying partner like Delta then I’m all for it! haha….but seriously that is really cool…I’m guessing they have been the official airline for the Braves ever sense they moved to Atlanta from Milwakee way back in in the 60’s (I believe it was 1966 if I remember correctly. Did you read how many teams in MLB use Delta as their traveling provider? I’ve only flown a few times but the few times I did it was on Delta, and I cant say anything but good about my experience flying with them. I could not believe your comment on how “Delta Air Lines Serves more than 160 million customers each year. With its global network, Delta and the Delta Connection carriers offer service to 355 destinations in 65 countries on six continents. Delta employs more than 70,000 employees worldwide”. Wow!! So I can imagine the CEO/President of Delta is making a p.r.e.t.t.y good living for himself! anyways…happy blogging and GO BRaves!


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