Sarahgricius's Blog

Life is a succession of moments. To live each one is to succeed.

Week Eleven: Infographics April 25, 2010

Filed under: PRCA 3330,Topic of the Week — sarahgricius @ 6:40 PM

What are they?

As defined in the book, Public Relations Writing and Media Techniques Sixth Edition, infographics are computer-generated artwork that attractively displays simple tables and charts. By presenting information in a compact and creative approach, infographics are able to quickly convey knowledge and engage its viewers.

How could one be useful in a story for your client?

Infographics could be useful in a story because it’s a visual explanation that helps the reader easily understand the article and can also stand alone because it is completely self-explanatory. It also reveals information to the reader that was formerly hidden or submerged therefore the reader has all the background information they need if any question were to arise. Finally, it makes for a more consistent understanding because it is universally understandable.

How do you go about creating one?

When thinking about creating an infographic, think outside the box instead of just the typical photograph, you can use charts, diagrams, renderings and models, maps, line drawings, and clip art.

In terms of charts it helps to make figures understandable. The three basic charts for this purpose are pie charts (ideal for showing what part of a total is used for each of several purposes), bar chart (ideal for showing comparisons between years in such things as income, population, sales, and prices), and graphs (somewhat like a bar chart, but better suited for showing changes over a long period of time).

Diagrams are more valuable in showing how something works. In planning diagrams, you should not only check with the engineers, but you should also pretest the final diagram on potential readers for comprehension and understanding.

Renderings and scale models is an architect’s drawing that shows how a finished structure will look. Photos of scale models are also used to give readers a thorough understanding of what is being built or renovated. The availability of such artwork often makes the difference between a major news story and a brief mention.

Line drawings and clip art. Cartoons are a form of line art, but most people think of line art as drawings of symbols, designs, and objects. They are still made by artists using paper and ink, but the process is now available to almost anybody with a personal computer. Link drawings and clip art are used primarily for organizational advertisements, leaflets, brochures, and newsletters.

Although I did not have time to create my own infographic, I did find an entertaining website that gave several example of them, Check out the cool infographics here!

(This chart isn’t really an infographic, but it does show a bar chart in a humorous way that describes the life of a college student.)

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One Response to “Week Eleven: Infographics”

  1. MARANDA BUTLER Says:

    I WOULD FIRST LIKE TO COMMEND YOU FOR HOW NICE THIS BLOG POST IS. ITS VERY ATTRACTIVE AND IT IS GOOD TO USE GRAPHICS WHEN NEEDED TO HELP EXPLAIN THE STORY. I HAVE SEEN INFOGRAPHIS ALL THE TIME ALTHOUGH I MAY NOT EXACTLY KNOW WHAT THEY ARE CALLED. YOUR EXPLANATION WAS VERY INFORMATIVE.


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