Comment # 24
Title of post: PR Connections: Really Impressed with Atlanta Braves PR/ Marketing
Author: Matt Cook
Date: April 25, 2010
Living only twenty minutes away from Turner Field, I have also grown up as a Braves fan and really enjoy going to the games. It is such a great atmosphere because before the game you can tail-gate with friends and family and then go to the game and if you are feeling up to a night out on the town, Buckhead is not too far away. I do agree that the Braves marketing and PR are doing a great job in trying to sell tickets, but another aspect they should focus on is the experience. Just in general, they should talk about the tail-gating and night life that surrounds the stadium, because although they probably want some money for the concession stands, people will be more likely to show up if they know they don’t have to pay $12 dollars for a meal, but if they get thirsty a $4 drink would not burn that big of a hole in their pocket. Not matter what, the stadium will get money from their customers one way or another, but the PR professionals should focus on the experience of a baseball game instead of just getting rid of tickets.